Bed Bath & Beyond, the bankrupt retailer that closed its physical stores earlier this year, has relaunched as an online-only brand under the ownership of Overstock.com. The company's intellectual property assets were purchased by Overstock for $21.5 million in June, and the two brands have now merged into one online shopping destination. Overstock.com now redirects shoppers to BedBathandBeyond.com, which features a revamped website, updated app, and loyalty program. The new Bed Bath & Beyond aims to modernize the outdated business model of the previous company and offer a wider range of home furnishings and furniture at competitive prices. However, smaller, low-cost items that were sold at Bed Bath & Beyond, such as Tide Pods and K-Cups, will not be available on the site. The company plans to offer various discounts and restored loyalty points to attract customers. The relaunch of Bed Bath & Beyond follows Overstock's successful acquisition of the brand in June, which has seen the company's share price rise by approximately 45%. Overstock CEO Jonathan Johnson believes that the merger of the two brands will help Overstock reinvent its image and boost sales. The renewed e-commerce site has already launched in Canada and has seen a higher conversion rate, which Johnson expects to replicate in the US market. The relaunch of Bed Bath & Beyond comes as the company struggled with dwindling sales and a changing retail landscape, ultimately leading to its bankruptcy filing earlier this year.