According to ESPN's Adam Schefter, Travis Kelce's popularity skyrocketed after his apparent relationship with Taylor Swift became public. Kelce gained 860,000 followers on Instagram, surpassing the number of followers he gained in the past three Super Bowls he played. Additionally, NPR reported that Kelce's jersey sales spiked by 400% since Swift's first appearance at the Chiefs game on September 24.

Swift's presence at the game with Kelce's mother, Donna, caused a frenzy among fans. The rumored couple was seen together at the luxury suite, and after the game, they were spotted leaving together in Kelce's convertible. Swift made another appearance in the stands on Sunday, accompanied by a star-studded entourage including Ryan Reynolds, Blake Lively, Sophie Turner, and Hugh Jackman. This further drew the attention of both football fans and Swift's fanbase to the NFL.

While neither Kelce nor Swift have confirmed the dating rumors, Kelce mentioned her appearance at the September game on his podcast, expressing his admiration for her and how impressed he was by her reception from his friends and family. However, he also stated that he intends to keep his personal life more private going forward.

Swift's past relationships have often been the subject of her music, and many fans are now speculating about the possibility of football-themed lyrics in her next album. Some of her previous exes, such as John Mayer, Jake Gyllenhaal, and Joe Jonas, have reportedly inspired lyrics on her albums. Mayer, in particular, was the subject of a scathing track called “Dear John” on her 2010 album "Speak Now." Gyllenhaal's brief relationship with Swift is believed to be referenced in her song "All Too Well" from her 2012 album "Red." Jonas, on the other hand, inspired songs like “Last Kiss” and "Forever and Always."

Swift's romantic connections have also had a significant impact on the public perception of her partners. British actor Joe Alwyn was relatively unknown in the mainstream until his relationship with Swift made him a larger public figure. Alwyn contributed to Swift's recent albums “Folklore” and “Evermore” under the pseudonym William Bowery. Similarly, Calvin Harris, a well-known DJ and producer, gained more attention when he dated Swift. Their breakup was highly publicized, especially after it was revealed that Swift had written Harris' hit single "This Is What You Came For" under a pseudonym.

Overall, Swift's relationships have consistently attracted media attention and influenced her music. With her connection to Travis Kelce, the football star has become a household name among Swifties, and fans are eagerly awaiting the possibility of new songs inspired by their romance.