In a year filled with unforgettable moments, tragic news, and the loss of beloved figures, Google has released its highly anticipated "Year in Search" for 2023. The search engine giant's roundup of global queries provides insight into the topics that captured the world's attention throughout the year.
Topping the list of news trends in 2023 was the ongoing Israel-Hamas war, which dominated headlines and sparked worldwide concern. Google's global data also revealed that the public was captivated by the tragic event involving the Titanic-bound submersible that imploded in June, as well as the devastating earthquakes that struck Turkey and Syria in February.
In terms of individuals, safety Damar Hamlin from the NFL's Buffalo Bills took the spotlight as Google's top trending person in search. Hamlin's near-death cardiac arrest during a January game sent shockwaves through the sports world, but his remarkable comeback has been celebrated by fans worldwide. Actor Jeremy Renner also attracted attention after surviving a serious snowplow accident at the beginning of the year.
The world mourned the loss of beloved figures in 2023, with Matthew Perry and Tina Turner leading search trends among notable individuals who passed away. Perry's iconic role in “Friends” and Turner's legendary musical career left a lasting impact on fans around the globe.
In the realm of entertainment, “Barbie” emerged as the dominant force in Google search's movie trends for the year. The highly anticipated release of "Barbenheimer," featuring the co-pilot "Oppenheimer," captivated audiences, while the Indian thriller “Jawan” also gained significant attention. In the world of television, "The Last of Us," "Wednesday," and "Ginny and Georgia" emerged as the top three trending shows in 2023.
When it comes to music, Yoasobi's "アイドル (Idol)" took the crown as Google's top trending song on search. Jason Aldean's "Try That In A Small Town" and Shakira and Bizarrap's "Bzrp Music Sessions, Vol. 53" followed closely behind, fueled by controversy and their undeniable popularity.
Google search trends also revealed interesting insights into various topics. Bibimbap, a Korean dish, was the top trending recipe, showcasing the growing interest in diverse cuisines. Inter Miami CF, the new home of Argentine soccer superstar Lionel Messi, led Google's sports teams trends, highlighting the global fascination with the beautiful game.
Curiosity abounded as consumers questioned why eggs, Taylor Swift tickets, and sriracha bottles were so expensive. Meanwhile, the term "rizz," recently named Oxford's word of the year, emerged as a frontrunner for trending slang definition inquiries.
The year 2023 also marked significant milestones for Google, as the search engine celebrated its 25th birthday. To commemorate this occasion, Google released top search data "of all time" across various specific categories. Beyonce emerged as the most-Googled Grammy winner of all time since 2004, while Cristiano Ronaldo held the title of the highest-searched athlete. The “Harry Potter” movie or TV cast emerged as the most-searched in its category.
As the year draws to a close, Google's "Year in Search" offers a comprehensive reflection of the global interests, concerns, and popular culture moments that shaped 2023. With its extensive data and country-specific lists, Google provides a valuable resource for understanding the past and looking towards the future.
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