In a star-studded Dunkin' commercial that aired during the Super Bowl, New England icons Tom Brady, Ben Affleck, Matt Damon, Jennifer Lopez, Fat Joe, and Jack Harlow came together to form a boy band called "The DunKings." The one-minute spot showcased Affleck's attempt to become a pop star and impress his wife, Lopez, who had previously visited his workplace. Affleck crashed Lopez's recording studio alongside Damon and Brady, wearing bright Dunkin'-themed tracksuits. Affleck introduced Brady as “Touchdown Tommy” on the keyboard, while Damon reluctantly played along as Affleck's "partner." The group performed a silly original track with the catchy refrain, "Why you Dunkin' me, girl?" However, Damon got the last line, humorously referencing his famous line from "Good Will Hunting" by saying, "How do you like them donuts? I'm sorry." Despite the embarrassment caused by Affleck's performance, Lopez invited Brady to stay back, indicating potential trouble in paradise.

This commercial was the second part of a series that began at the Grammy Awards, where Affleck debuted a surreal Dunkin' advertisement. The Super Bowl ad picked up where the first one left off, with Affleck continuing his unlikely second act as a middle-aged rapper, dressed in ridiculous Dunkin' attire. The commercial garnered significant attention on social media, with fans buzzing about the unexpected collaboration between these beloved New England figures.

In addition to the Dunkin' commercial, Brady made another appearance in a Super Bowl ad for BetMGM alongside actor Vince Vaughn. In this ad, Brady dressed up as a cowboy and humorously asked if he could use the BetMGM app under the name "Tim Birdie," joking that he had already won enough in life.

Brady's involvement in these commercials allowed him to make waves at Super Bowl 2024 in Las Vegas, despite not being directly tied to the game. As a retired quarterback, Brady has an impressive football legacy, having won seven Super Bowls and appeared in the big game a record 10 times throughout his 23-year career. However, his Super Bowl presence this year was focused on his newfound career as the lead NFL analyst at Fox, a role he will debut in the 2024 season.

The Dunkin' commercial also came with exciting news for fans. Dunkin' announced that DunKing tracksuits, similar to the ones worn by “The DunKings” in the ad, would be available for purchase on Monday at noon. Additionally, a new DunKings menu, including Affleck's first official drink, the DunKings Iced Coffee, would be released nationwide.

Overall, this star-studded Dunkin' commercial during Super Bowl 2024 showcased the comedic talents of Tom Brady, Ben Affleck, Matt Damon, Jennifer Lopez, Fat Joe, and Jack Harlow. The ad not only entertained viewers but also generated significant buzz on social media, further solidifying the cultural impact of these New England icons.