Tiger Woods, the legendary golfer, has officially launched his new apparel line called "Sun Day Red" in partnership with TaylorMade Golf. The announcement came during a special event held at a high-end restaurant in Los Angeles. The launch of Woods' new brand comes after his 27-year partnership with Nike came to an end. Woods, who has been known for wearing his signature red shirt on Sundays, explained that the new brand represents a transition in his life as he is no longer a kid anymore.

Sun Day Red will be a standalone brand with its own designers, staff, and headquarters. Woods and TaylorMade have brought in leaders from the fashion and culture industry to run the brand, with Brad Blankinship, who previously led lines such as Quiksilver and RVCA, appointed as the president of Sun Day Red. The brand will focus on creating premium apparel for men, with plans to expand into footwear, women's, and kids' lines in the future.

The logo of Sun Day Red features a tiger stretched across the three words, with 15 stripes representing each of Woods' major championships. The logo was created using the "Rule of Three" concept for greater impact. Woods mentioned that he would update the logo if he were to win another major tournament.

The apparel line is set to launch online in the United States and Canada on May 1, between the Masters and the PGA Championship. The website went live during the event, showcasing various apparel, golf shoes, and golf gloves, all featuring the tiger logo. The clothing is described as premium, with polo shirts priced between $115 and $135, and shoes potentially costing over $200.

Woods' mother, Kultida, played a significant role in the choice of red as his power color. Woods explained that wearing red as a junior golfer brought him success, and he continued to wear it throughout his career. He expressed his excitement about having a brand he is proud of and shared that there were secrets about his apparel and footwear choices that he is now ready to share with the world.

The launch of Sun Day Red comes just days before Woods makes his 2024 debut at the Genesis Invitational, a tournament he hosts. Woods is returning from ankle surgery he had after withdrawing from last year's Masters. The Genesis Invitational carries a $20 million purse, with $4 million going to the winner. Woods' performance at the tournament will be closely watched as he aims to make a successful comeback.

Overall, Woods' new apparel line, Sun Day Red, represents a new chapter in his career and personal life. The brand aims to provide premium apparel for golfers while incorporating Woods' iconic red color and tiger logo. With his partnership with TaylorMade Golf, Woods is ready to embark on this new venture and share his secrets of success with the world.