In the world of music management, famed talent manager Scooter Braun seems to be experiencing a significant exodus from his star-studded roster. The news first broke on Monday when it was confirmed by The Post that Demi Lovato had decided to part ways with Braun. However, a source revealed to Variety on Tuesday that Braun had actually been "getting out of management - he has been for years. That's the real story."
Contrary to this claim, a music industry source with knowledge of the situation told The Post that all of Braun's clients are under contract and negotiations have been ongoing for several months. The source explained that this was due to Braun taking on a larger role as the CEO of HYBE America, the South Korean entertainment corporation behind K-pop sensation BTS. The insider also clarified that rumors about Braun's clients leaving were unfounded, stating, "People are spreading rumors based on what they know, but they are off. Scooter's team at SB Projects are still handling both Justin [Bieber] and Ariana [Grande] as they work through what this new structure looks like."
The news of Ariana Grande allegedly dropping Braun as her manager first surfaced in a story published by Puck News. This came on the heels of another rumor suggesting a rift between Braun and Justin Bieber. Billboard reported on Grande's decision, but representatives for Braun and Bieber denied any claims of a falling out. Grande's team has yet to comment on these allegations, but a source informed Page Six that the rumors were baseless.
Adding to the list of departures, J Balvin, known as the "Prince of Reggaeton," also decided to part ways with Braun in May. Furthermore, Idina Menzel, known for her role in the musical "Wicked," mutually and amicably ended her professional relationship with Braun last year.
Braun first rose to fame as Justin Bieber's manager, a partnership that began 16 years ago. Although breakup rumors have swirled around the duo in recent weeks, representatives for all parties confirmed to Page Six that they were false.
As for Demi Lovato, a source close to the singer revealed to The Post that she is grateful for her time with Braun but is now looking to move in a new direction. Lovato has not yet found new management, but conversations regarding her next steps are reportedly taking place. It is worth noting that Lovato's departure from Braun's firm occurred before any rumors of Bieber leaving surfaced. Despite the split, Braun celebrated Lovato's 31st birthday on Sunday, calling her "one of the kindest souls out there" on his Instagram story.
The situation with Ariana Grande and Scooter Braun seems to be rather complicated. While Puck News reported that Grande is following Lovato's lead and parting ways with Braun, an insider told The Post that this rumor is simply not true. Grande first started working with Braun in 2013 when she released her debut album, "Yours Truly." In a 2013 interview with Elle, she praised Braun's passion for her project, calling him "an incredible businessman." However, their working relationship has had its ups and downs. Grande temporarily fired Braun in 2016, a move he attributed to "s-y boyfriends." However, they were able to reconcile and maintain a strong partnership. Braun played a vital role in organizing a benefit concert in Manchester just two weeks after the fatal terrorist attack that occurred outside Grande's concert in May 2017.
As for Demi Lovato, the 31-year-old singer has decided to part ways with Scooter Braun after previously being managed by Phil McIntyre of Philymack. Lovato has openly discussed her struggle with eating disorders, and she accused McIntyre of controlling her food choices. In a 2020 interview with Ellen DeGeneres, Lovato revealed that she had not had a traditional birthday cake for many years and was made to have a watermelon cake instead. Lovato credited Braun for breaking this cycle and providing her with a memorable birthday experience where she could finally enjoy a real cake without any strings attached.
In the midst of these manager shake-ups, Braun's impressive roster still includes big names like Justin Bieber, Tori Kelly, Carly Rae Jepsen, Dan + Shay, Black Eyed Peas, Kelly Rowland, and Quavo. It remains to be seen how Braun will navigate his management role while also serving as the CEO of HYBE America. The Post has reached out to representatives for Braun, Bieber, Grande, and Menzel for comment but has yet to receive a response.
In the world of music management, Scooter Braun's star-studded roster is experiencing a significant shake-up. Rumors have circulated regarding the departures of several high-profile artists from Braun's management company, SB Projects. The recent confirmation that Demi Lovato is parting ways with Braun has only fueled speculation about the state of his management career. However, sources close to Braun have suggested that he has been gradually stepping away from management for years.
Variety recently reported that Braun is "getting out of management" and has been doing so for quite some time. According to a music industry insider, negotiations have been taking place for several months as Braun transitions into his role as HYBE America CEO. This South Korean entertainment corporation, responsible for global sensation BTS, has prompted Braun to focus on his new responsibilities. The insider added that rumors about Braun's clients leaving are misguided, as his team at SB Projects is still handling the management of Justin Bieber and Ariana Grande during this period of transition.
The speculation surrounding Ariana Grande's departure from Braun's management came after Puck News published a story about an alleged rift between Braun and Bieber. Billboard also reported that Grande had dropped Braun as her manager. However, representatives for both Braun and Bieber have denied these claims. While Grande's team has not commented directly on the allegations, a source informed Page Six that.
