After nearly 20 years, The Rolling Stones have announced their highly anticipated new album of original music, titled "Hackney Diamonds." The band, known for their iconic rock and roll sound, has released several albums in recent years featuring live and remastered versions of their older material, but this new release marks a significant milestone for the legendary group.
According to the Associated Press, “Hackney Diamonds” will be the band's first album of new music since their 2005 release, "A Bigger Bang." While few details about the album have been revealed, fans can expect a live YouTube broadcast with "The Tonight Show" host Jimmy Fallon on Wednesday at 9:30 a.m. ET, where the band will share more information about the project.
In a statement on Instagram, The Rolling Stones expressed their excitement for the upcoming release, stating, "Hackney may be at the heart of Hackney Diamonds, but this is a truly global moment we want to share with fans around the world via YouTube." The band's decision to embrace the digital platform shows their commitment to reaching a wide audience and sharing their music with fans across the globe.
The announcement of “Hackney Diamonds” came just days after frontman Mick Jagger teased that something new was on the horizon. Jagger took to social media, posting two clips featuring ice and diamonds forming the iconic Stones logo - a mouth and tongue. Accompanying the clips was a caption directing fans to visit hackneydiamonds.com, a site that redirected visitors to a countdown on the band's official website.
Building up excitement even further, The Rolling Stones strategically placed their logo next to various global landmarks, including the Eiffel Tower, as a clever way to ignite curiosity and anticipation among their dedicated fanbase. Additionally, the band took out a full-page advertisement in London's local newspaper, the Hackney Gazette, promoting a fictional glass repair store. The ad, which cleverly incorporated the band's logo, encouraged readers to visit their website for more details.
The advertisement quickly sparked high demand, with the Hackney Gazette reporting that additional "limited copies" of the newspaper were printed due to popular demand. The paper revealed that Universal Music Group had purchased the ad, which featured some of the same typeface used on the band's 1978 album, "Some Girls." The Hackney Gazette's senior editor, Simon Murfitt, noted the frenzy surrounding the ad, stating, "I have already had several emails requesting back copies, and no doubt the papers will become collector's items for music fans."
The upcoming release of “Hackney Diamonds” is a significant moment for The Rolling Stones, as it will be their first album of original material since the passing of drummer Charlie Watts in 2021. Despite this loss, the band continues to push forward and inspire fans with their timeless music.
Fans and music enthusiasts alike eagerly await the release of “Hackney Diamonds” and the opportunity to hear new music from one of the most influential rock bands of all time. The livestreamed event on YouTube, featuring interviews with Mick Jagger, Keith Richards, and Ronnie Wood conducted by Jimmy Fallon, will undoubtedly create a buzz and further ignite excitement for the album's release.
As the countdown to the release of “Hackney Diamonds” continues, it is clear that The Rolling Stones are still capable of captivating audiences and delivering music that resonates with listeners around the world. With their unmistakable sound and undeniable talent, the band remains a force to be reckoned with, proving that sometimes, you can get what you want - and in this case, it's new music from The Rolling Stones.